There Is No Cat

Hollering into the void since 2002

Tuesday, June 6, 2006

The word "gullible" isn't in the dictionary

David Weinberger links to McDonald's Interactive, which claims to be an interactive division of McDonald's that is breaking away from their corporate father because of a corporate computer simulation that showed that the company's current course contributes to global warming and catastrophe.

I'ma suspish.

So I looked up the McDonald's Interactive web site in whois. The administrative contact is shown as Marc Cohen, address 1 Kroc Drive, Oak Brook, Illinois. Sounds legitimate. "Cohen's" e-mail address, however, is given as, and the technical contacts are at Why would McDonald's host something in Italy?

Looking up in whois shows similar technical contact information, but the administrative contact is one Luca Nasi in Milano, Italy. Visiting the site reveals a take on corporate icon Ronald McDonald that a corporation like McDonald's would never countenance with such a valuable trademark. The Press section of that site gives the rest of the story away with links to stories about "La Molleindustria, developers of 'political games against the dictatorship of entertainment,'" as one of the stories puts it.

Clever. Deceptive, but clever.


Posted at 1:02 PM


Note: I’m tired of clearing the spam from my comments, so comments are no longer accepted.

suspish is right.

David is a very trusting soul. Even after years of blogging.

Shelley Powers Dave Winer's wife

Posted by Shelley at 5:01 PM, June 6, 2006 [Link]

Regarding "1 Kroc Drive": sounds like a reference to former McDonalds boss Ray Kroc.

Posted by R Mutt at 2:16 AM, June 7, 2006 [Link]

1 Kroc Drive is the actual address of McDonalds HQ in Oak Brook, Illinois.

Hi, Shelley! Hope you're enjoying the peace and quiet. :-) I don't know how much effect culture jammers like La Molleindustria have; I think they mainly convince people who want to believe what their saying. Hell, I'd like to believe it, but I'm not able to turn off my skepticism (something that serves me well in cases like this but not so well at other times; I expect the converse is true for David). But I get a kick out of seeing them do what they do. If they get people to think, even if it's easy to figure out that they're not what they claim to be, maybe that's effective. Maybe not.

Posted by ralph at 8:03 AM, June 7, 2006 [Link]

They cover up traces. ;-)

Posted by Alice at 10:56 AM, July 13, 2006 [Link]


This site is copyright © 2002-2018, Ralph Brandi.

What do you mean there is no cat?

"You see, wire telegraph is a kind of a very, very long cat. You pull his tail in New York and his head is meowing in Los Angeles. Do you understand this? And radio operates exactly the same way: you send signals here, they receive them there. The only difference is that there is no cat."

- Albert Einstein, explaining radio

There used to be a cat

[ photo of Mischief, a black and white cat ]

Mischief, 1988 - December 20, 2003

[ photo of Sylvester, a black and white cat ]

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