There Is No Cat - Boring Old Farts

As God as my witness, I thought turkeys could fly

Saturday, August 17, 2002

Boring Old Farts

The Observer observes that people over the age of 35 are set in their ways, and advertising to them doesn't work. "[N]o amount of expensive advertising will convince them to try new products." One bit that resonates particularly, since it doesn't describe me at all, is this:

When the CD collections of 40-year olds were analysed, it was discovered that there was a point where their tastes 'froze in time' as they stopped buying new music and started buying compilations instead.

If I ever reach the point where I stop seeking new music, please kill me. As for whether advertising works on this over-35, I think it's not that I'm set in my ways. I think it's that I'm smarter and can see through the transparent crap that serves as inducement to purchase. As reformed marketer Doc Searls says, there is no market for messages. Most of us just aren't interested in being bombarded by ads. And I know that the advent of spam has made me even more resistant to advertising in any form. It's poisoned the well and made me ever more skeptical.

Posted at 11:55 PM

Comments

Note: I’m tired of clearing the spam from my comments, so comments are no longer accepted.

Please send add me to your email list. Thank you. I am a very old fart.

Posted by Don Vandeberghe at 4:28 PM, September 9, 2003 [Link]

Thanks, for the message! I also am a very old fart (even older than Don) and would like you to add me to your list also. Thanks again, John Podgorski

Posted by John Podgorski at 9:59 PM, April 24, 2005 [Link]

ime trying to contact H who now lives in alverchurch

Posted by no neck at 5:23 PM, February 3, 2007 [Link]

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What do you mean there is no cat?

"You see, wire telegraph is a kind of a very, very long cat. You pull his tail in New York and his head is meowing in Los Angeles. Do you understand this? And radio operates exactly the same way: you send signals here, they receive them there. The only difference is that there is no cat."

- Albert Einstein, explaining radio